Our Story

Dalesport Sporting Agency LLP was founded by Adrian Thornton-Berry. After growing his estate management portfolio (Farmoor Services LLP) across the North of England Adrian then started to become heavily involved in letting shooting for all his managed sporting estates as well as a large network of estates across the North of England.

Edd Morrison joined Adrian in 2016 and became a Partner in 2019. After 10 years working for the business Edd decided it was a good time to buy Adrian out of Dalesport in November 2025 and is now the sole owner of Dalesport with his wife Poppy.

Based in the heart of the Yorkshire Dales, it is the philosophy of Dalesport to provide shooting enthusiasts with some of the very best, most exciting and exceptional shooting experiences in England's finest landscapes.

Days can be organised on estates under our own management or through our extensive network of contacts across the world. It is also a prerequisite to ensure that all requirements for each day are fully met and delivered by our team at Dalesport.

The Team

Edd Morrison (Partner)

Edd is a true Yorkshireman who is rarely seen without a gun or rod in hand. He studied Estate Management at Northumbria University where he graduated in 2012. Edd then worked for GunsOnPegs for 4 years, where he was Shoot Account Manager and Secretary to Sports Mutual. Edd’s previous roles involved working with over 1,500 sporting estates from all over the world helping them sell their shooting and fishing, he also consulted with UK landed estates for their tax planning as well as running payment systems for their shoots and helped develop ground breaking shooting insurance for individual guns which still thrives today.

Edd left GunsOnPegs to join Dalesport in 2016.

Since joining Dalesport Edd has been involved in managing game shoots throughout the North of England and has since taken control of two commercial shoots at Bolton Ghyll & Mountgarret where he sells 150 days partridge and pheasant shooting per season across both shoots. Edd has also built up a reputation of being one of the top grouse shooting agents in the world and continues to grow this side of the business each year.

Edd purchased the remaining shares of Dalesport in December 2025 off his previous business partners and now fully owns the company with his wife Poppy.

Olly Rycroft (Sporting Agent)

Olly is employed full-time to manage our shoot sales, simulated game days, and host days throughout the season. Olly has over 30 years experience in driven game shooting and clay pigeon shooting, he is a qualified APSI shooting instructor and has hosted many days for our clients at Dalesport for the last 10 years.

Before being at Dalesport Full time, Olly has been freelance in the shooting industry. Hosting, Loading (if you look hard enough you may find him on youtube !!!!!) and in-field instruction. In between all of that he enjoys getting to Shoot Game and the odd trip Stalking.

The past few summers you would find him involved with Clay pigeons, building and helping run Charity shoots around the country. Also he really enjoyed being involved helping Build the CPSA World Championship Courses at E.J.Churchill, hosting Corporate days, Sim Days, and instructing on clay grounds. Olly and Edd have been developing simulated days with The Yorkshire Clay Company.

Our Partners

Alex Goss – Africa

Alex Goss boasts over 20 years experience hunting on the African continent. British born, Alex spends half of the year in Africa and the other half in Shropshire. He has a background in British field sports which lends his expertise fittingly to be the best man to assist the English sportsman in their pursuit of the African experience.

Alex was brought up on their own family farm near Bloemfontein in South Africa and he has superb personal relationships with the very best Safari Lodges and Hunting Concessions throughout many African countries. His knowledge of Africa, its animals and birds is second-to-none and he enjoys sharing his knowledge and experiences with Clients.

Carlos Merello – Spain

Carlos Merello was brought up in the Spanish countryside where he hunted with his father from a very early age, since then it has become a way of life. His passion for Ibex hunting led him to abandon a successful career in the financial world, and at the age of 32 he decided to start Spain Outfitters after spending 14 years also working for one of Spain’s top Hunting Agencies.

Carlos’ knowledge and expertise when it comes to spanish partridge shooting and Hunting in Spain is exceptional and he believes that hunting is the realisation of a dream, a passion, and a way of life. His absolute honesty, professionalism and the quality of each of his shooting/hunting packages; not only in terms of the trophies or the hunting areas he has access to, but the all-round service he provides is what makes hunting with him a unique and unforgettable experience.

Harry Gladwin – Photography

Born into a farming family in Gloucestershire, Harry is a countryman through and through who works on photography commissions throughout the UK. Harry’s passion for the countryside and understanding of the people who live, work and play within it enable him to capture the very essence of country life in his photography.